Marketing Director

Marketing Director
Essentially the end of single.php
content-single-job_listing.php begins here
content-single-job_listing-meta: start
  • Support Ministry
  • Anywhere
  • Posted 3 months ago
content-single-job_listing-meta: end
get_the_content starts here
Job Description

The Marketing Director is responsible for the overall development, integration and implementation of all marketing, communications, and social media for Exponential.

get_the_content ends here
Custom fields are in content-single-job_listing.php :: start
Job Responsibilities
CORE RESPONSIBILITIES:
  • Developing and managing Marketing Campaigns and Planning Timelines
  • Social Media planning and execution including tools and strategic integrations
  • Lead, manage and hold accountable contract and freelance marketing specialists
  • Reports, metrics, and performance outcomes for Marketing and Social Media
  • Brand Management (implementation of brand guide and message)
Definitions:
  • Marketing: All materials distributed for helping leaders become aware of and connected to the content and resources offered through Exponential.
  • Social Media: All inherently viral forms of media that can easily migrate beyond one leader's inbox, including Twitter Posts, RSS Feeds / Blogs, Facebook, Instagram, YouTube, etc.
  • Brand Management: How we are known and perceived by those we serve through consistent and deliberate communications including the key words we use, colors, fonts, patterns, etc. Our brand is integrally tied with whatever reputation we have for delivering what we promise.
  • Public Relations (PR) and Networking: Intentional and proactive actions to connect with specific leaders to let them know about specific things and to maintain strong relationships with those we serve. For us, these tend to be personal via relationships, phone conversations, personal letters and notes, etc. Where much of our marketing is via mass distribution, PR and networking seeks to intersect a relationship on our team with another leader for distributing information. When we need strategic or specific help from others, we've found it far more effective to use one-on-one approaches via personal interaction rather than more informal means such as emails. We maintain a "VIP List" of over 1,500 leaders from across the country. We seek to connect as directly with these leaders as possible.
  • Subscriptions: A primary measure of our success in distributing content is the growth of our various subscriptions including Twitter followers, Facebook likes, RSS subscribers, newsletter subscribers, etc. Subscriptions play a vital role in our ability to have an ever-expanding distribution of resources to more leaders. As subscriptions increase, we let more people know about new resources. As new resources are debuted, we get new subscribers. Subscribers and content distribution are integrally tied.
  • Marketing and Social Media Campaigns: These are normally short-term focused efforts to blitz one specific media channel to ‘inject' viral messaging about a specific resource. These include but are not limited to Facebook Ad campaigns, Twitter campaigns, Blog Tours, etc. Integrated Marketing and Social Media Strategies: A high-level document defining key elements of our communications strategy, how they interrelate, and what our specific priorities are in a given time period.
  • Seasonal Marketing Strategies and Action Plans: These are concrete action plans with specific actions, due dates, responsible person assigned, etc. These action plans are used to manage and track our implementation of time sensitive actions across all our various events and initiatives. The Marketing and Social Media Director is responsible for managing these actions plans, including serving as the "Project Manager" for these plans.
Facts about the city
Carolina Beach is a beach town on the coast of North Carolina near Wilmington, NC. Carolina Beach has population of 5,706 (2010 census). The greater Wilmington area has an airport and population of approximately 110,000. Carolina Beach offers an original kind of beach experience from the past combined with a fun, family-friendly spin for today. You can experience a vintage, nationally-recognized seaside boardwalk, live music, miles of beautiful beach, world-class fishing, one-of-a kind festivals and events, and all kinds of people united by good times that are unmistakably Carolina Beach.
Required Skills & Education
  • Passionate about social media and its use. Biased to learning and trying new things. Future focused and strategic as it relates to social media tools and techniques;
  • Proficient and experienced with existing social media channels including Facebook, Twitter, YouTube, and Instagram
  • Passionate about marketing and communications. Eager to learn and try new things, while simultaneously managing existing ongoing activities;
  • Teachable with a desire to learn;
  • Comfortable working in a fluid, decentralized environment while juggling multiple priorities;
  • Solid verbal communication skills, including the ability to formulate and articulate thoughts;
  • Solid interpersonal skills and team leadership abilities, including ability to network and collaborate with outside partners, vendors, sponsors and speakers;
  • Solid written communication skills, including the ability to write articles, blog posts and newsletters, proof read and edit publications, and create written strategies and action plans;
  • Proficient with web and software applications such as WordPress, Google Suite, Microsoft Word, Excel, and PowerPoint;
  • Ability to develop and manage action lists and coordinate the efforts of others (solid project management skills);
  • Ability to work closely with contracted graphic designers and copywriters to ensure timely completion of marketing assets.
Work Environment
Exponential has offices in Carolina Beach, NC. This role is best accomplished in Carolina Beach, but can be accomplished remotely, depending on experience level and home location.
Compensation
Variable dependent on experience.
Application Process
If you are already registered with PlanterApp...
  • Visit PlanterApp.com and Login to your account
  • If you are already affiliated with Exponential Staff, proceed through the online Application Phases.
  • If you are not affiliated with Exponential Staff, change your affiliation (link at top of page) to Exponential Staff, and proceed through the online Application Phases
If you are not registered with PlanterApp...
  • Click on “Apply for Job” below and then click on “Link to PlanterApp"
  • Fill out the registration form, including requesting Affiliation with “Exponential Staff”, and click “Create Account"
  • You will receive a welcome email. Proceed through the online Application Phases.
If you have any questions, email terri@exponential.org
Custom fields are in content-single-job_listing.php :: end
job-application.php file that runs do_action between _start and _end bookends.

Here's how to apply:

  1. Apply using PlanterApp! Link to PlanterApp
Runs an action 'job_manager_application_details' that needs to be modified to accommodate our 4 options
content-single-job_listing.php ends here